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Anna Lisa Martin-Niedecken

Anna Lisa Martin-Niedecken

Senior Researcher

Anna Lisa Martin-Niedecken is a Senior Researcher at the Subject Area Game Design, Department of Design, Zurich University of the Arts (ZHdK) and CEO and Co-Founder of the ZHdK-SpinOff Sphery Ltd. With her background in sports science, her research mainly focuses on exergames, fitness games, rehabilitation games and health games as well as motivation design and game experience research.

For her academic work, Anna has received several awards. Among others her R&D work was featured by TEDx. Furthermore, Anna offers specific teaching and advanced training modules in the field of Serious & Applied Games and supervises student theses and research projects in various fields such as game design, sports and movement sciences or computer science. In March 2018 Anna founded the Startup Sphery Ltd. Sphery has set itself the goal of revolutionizing the fitness and health industry with a combination of innovative playful designs and training concepts and was among others awarded the renowned FIBO Innovation & Trend Award in the category «Startup» for the «ExerCube» in 2019.